Pricing Services in Your Practice: Charge What You’re Worth
Learn how to confidently price your services, stop undercharging, and build a practice that rewards your expertise and not just your time.
2 CPD units August 4, 2025 1 presenter
What will set you apart
By completing this course you will gain the following competencies
- By attending this webinar you will gain the following competencies
- ✅ How to package and price your services for value—not just hours worked
- ✅ The psychology behind pricing and why most practitioners charge too little
- ✅ Common pricing traps (and how to escape them)
- ✅ How to confidently present your fees to clients and stand your ground
- ✅ Strategies for introducing new services and pricing tiers that clients will actually buy
Event breakdown
- Why Pricing Matters: From burnout to profitability
- What Are You Really Selling? (Hint: it’s not hours)
- The 3 Pricing Models for Small Practices
- Value-Based Pricing: What it is and how to do it
- Understanding Client Psychology: Why people say yes (or no)
- Common Pricing Mistakes and How to Avoid Them
- Creating Service Packages and Pricing Tiers
- How to Have the Pricing Conversation with Confidence
- When and How to Raise Your Prices
- Tools, Templates, and Real-Life Examples
- Q&A: Bring Your Pricing Questions
Category: Practice ManagementType: CPD CourseCPD category: Practice Management
Description
If you’re still billing by the hour or matching the price down the road, you’re not running a business, you’re running on fumes. Most CIBA practitioners are undercharging, overdelivering, and burning out. In this session, we’ll unpack a practical approach to pricing your services so you can stop being seen as the “cheap accountant” and start being paid as the expert you are. You’ll walk away with pricing frameworks, real-life examples, and the confidence to stand by your value. This isn’t about billing more, it’s about building smarter. Clients are willing to pay more. Are you willing to ask?
Presenters
Leana van der Merwe — Leana: Leana van der Merwe, with 18+ years in accounting and corporate governance, Leana leads technical support at CIBA and is a recognized thought leader in regulatory compliance.
You will earn a certificate
On successful completion you will receive a certificate for 2 CPD units in Practice Management.
Requirements
- Laptop, desktop, or mobile device with internet access
- Microsoft Edge, Google Chrome, Safari, or Firefox browser