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Measuring What Matters: Simple Tools to Track Business and Team Performance

This webinar aims to equip business accountants with practical knowledge and tools to evaluate organizational performance using both financial and non-financial measures. It will introduce the Balanced Scorecard as a strategic framework that links performance metrics to business objectives, enabling participants to better support decision-making, strategy execution, and long-term value creation..

3 CPD units September 26, 2025

What will set you apart

By completing this course you will gain the following competencies

  • By attending this webinar you will gain the following competencies
  • 1. Explain the purpose and importance of performance measurement in business decision-making.
  • 2. Describe the structure and perspectives of the Balanced Scorecard framework.
  • 3. Identify appropriate financial and non-financial performance indicators for different business contexts.
  • 4. Apply the Balanced Scorecard approach to align performance measures with organizational strategy and goals.

Event breakdown

  • 1. Welcome and introduction
  • 2. Importance of performance measurement in business
  • 3. Tools for performance measurement
  • 4. Introduction to the Balanced Scorecard
  • 5. Practical applications
  • 6. Implications for management
  • 7. Wrap up
  • 8. Questions and answers
Category: Practice ManagementType: CPD CourseCPD category: Practice Management

Description

Effective performance measurement goes beyond financial results — it requires a balanced view of strategy, operations, and value creation. This webinar introduces business accountants to the principles of performance measurement and the Balanced Scorecard as a powerful tool for linking strategy to measurable outcomes. Participants will explore how to integrate financial and non-financial indicators, align performance with organizational goals, and use the Balanced Scorecard to drive accountability and continuous improvement. Practical insights and examples will help accountants apply these concepts to support strategic decision-making and sustainable success.

You will earn a certificate

On successful completion you will receive a certificate for 3 CPD units in Practice Management.

Requirements

  • Laptop, desktop, or mobile device with internet access
  • Microsoft Edge, Google Chrome, Safari, or Firefox browser