Ethics That Pay: Lead with Integrity, Win with Trust
Clients and regulators are watching accountants closer than ever. Ethical leadership isn’t just about “doing the right thing”—it’s about protecting your practice, building trust that attracts higher-value clients, and staying clear of compliance headaches. This session shows you how to turn ethics into a real business advantage.
2 CPD units October 8, 2025 1 presenter
What will set you apart
By completing this course you will gain the following competencies
- By attending this webinar you will gain the following competencies:
- 1. How to use ethical leadership to build client trust and strengthen your reputation.
- 2. Practical strategies to safeguard your practice against ethical and compliance risks.
- 3. How ethical decisions can drive profitability and position you as the go-to advisor.
- 4. Red flags to avoid that could damage both your credibility and your bottom line.
Event breakdown
- Introduction: Why ethics is more urgent than ever
- Ethical leadership—beyond compliance
- When ethics fails, everyone pays
- Practical tools to strengthen ethical decision-making
- How to make ethics part of your value proposition
- Q&A
Category: EthicsType: CPD CourseCPD category: Ethics
Description
In today’s competitive and complex business environment, ethics is no longer just a moral choice, it is a strategic advantage. Ethical leadership isn’t an ideal, it’s a money-maker. This presentation explores how ethical leadership not only safeguards reputation and compliance but also creates measurable business value through trust, credibility, and long-term sustainability. Clients are willing to pay more for accountants they can trust, and SARS is quick to act when ethical lines are crossed. In this session we will cut through the theory and show you exactly how to embed ethical leadership in your daily practice. You’ll leave knowing how to protect your reputation, attract quality clients, and turn integrity into a competitive edge.
Presenters
Leana van der Merwe — Leana: Leana van der Merwe, with 18+ years in accounting and corporate governance, Leana leads technical support at CIBA and is a recognized thought leader in regulatory compliance.
You will earn a certificate
On successful completion you will receive a certificate for 2 CPD units in Ethics.
Requirements
- Laptop, desktop, or mobile device with internet access
- Microsoft Edge, Google Chrome, Safari, or Firefox browser