Stand Out Online: Creating and Maintaining a LinkedIn Profile That Works for You
LinkedIn isn’t just for job seekers — it’s your digital business card, your credibility builder, and your 24/7 marketing assistant. This session shows you how to create a strong, professional profile and keep it active so clients, employers, and peers see you at your best.
2 CPD units December 1, 2025
What will set you apart
By completing this course you will gain the following competencies
- Create a polished LinkedIn profile that builds trust and credibility
- Optimise your headline, summary, and experience for visibility
- Understand what kind of posts and engagement attract the right audience
- Use LinkedIn strategically for networking, referrals, and client growth
- Maintain your online presence with consistency and professionalism
- Avoid common mistakes that make profiles look generic or inactive
Event breakdown
- Why LinkedIn matters for accountants and business professionals
- How LinkedIn helps with visibility, trust, and professional growth
- Examples of strong accounting and finance profiles
- Step-by-step: photo, headline, and “About” section that gets noticed
- Writing experience and achievements that highlight your value
- Adding skills, recommendations, and certifications that boost credibility
- What to post and how often — content ideas that attract engagement
- Commenting, connecting, and networking professionally
- Handling connection requests, messages, and privacy settings
- Simple weekly and monthly LinkedIn routines
- Analytics: tracking profile views, post reach, and engagement
- Mistakes to avoid — oversharing, spammy messages, or inconsistent tone
- Live walkthrough and example profile reviews
- Personal action plan: updating your profile in 7 steps
- Q&A and final tips for staying visible, credible, and authentic online
Category: Practice ManagementType: CPD CourseCPD category: Practice Management
Description
In today’s professional world, your online presence matters as much as your qualifications. A strong LinkedIn profile opens doors — to clients, collaborations, and career growth. This two-hour session helps accountants, bookkeepers, and finance professionals create and manage LinkedIn profiles that work as personal branding tools. You’ll learn how to write a clear, engaging summary, showcase your expertise, and post in ways that attract meaningful attention. We’ll cover practical steps for building connections, engaging professionally, and staying visible without spending hours online. By the end of this session, you’ll walk away with a profile you’re proud to share — and the confidence to use LinkedIn as a career and business growth tool.
You will earn a certificate
On successful completion you will receive a certificate for 2 CPD units in Practice Management.
Requirements
- Laptop, desktop, or mobile device with internet access
- Microsoft Edge, Google Chrome, Safari, or Firefox browser