Buying a Business vs Buying Shares: Tax Choices That Decide Whether a Deal Works

A business acquisition can look commercially attractive until the tax consequences of the transaction are calculated. One of the most important decisions is whether the buyer acquires the business and its underlying assets or acquires the shares in the company that owns the business. The commercial result may appear similar, but the tax consequences for the buyer and seller can be very different. CGT, VAT, income tax and the treatment of the underlying assets can materially affect the real value of the transaction. A structure that benefits the seller may not necessarily benefit the buyer, and tax consequences identified too late can change the economics of an otherwise attractive deal. For CIBA members advising business owners, entrepreneurs and SME clients, this is where technical tax knowledge becomes commercial advice. Clients need more than a calculation after the transaction has been agreed. They need an accountant who can identify the tax consequences early enough to help them make an informed business decision. This practical session with Ettiene Retief examines the tax implications of buying a business versus buying shares and shows practitioners how transaction structure can influence the final outcome for both buyer and seller. The objective is simple: understand the tax before the client signs the deal.

2 CPD units September 10, 2026

What will set you apart

By completing this course you will gain the following competencies

  • Distinguish between acquiring a business and acquiring shares from a tax perspective.
  • Explain how the tax consequences of the two structures can differ for the buyer and seller.
  • Identify relevant CGT, VAT and income tax considerations before a transaction is concluded.
  • Recognise structuring decisions that may create unintended or unnecessarily expensive tax consequences.
  • Assess how tax treatment can affect the real commercial value of a proposed transaction.
  • Identify tax questions that should be raised during the planning and due diligence stages.
  • Help clients compare transaction structures rather than focusing only on the negotiated purchase price.
  • Recognise when a transaction requires additional legal, valuation or specialist tax input.
  • Manage client expectations by explaining potential tax consequences before the deal is finalised.
  • Strengthen your role as a CIBA business adviser by connecting technical tax knowledge to the client's commercial decision.

Event breakdown

  • Asset Deal or Share Deal?
  • Tax Consequences
  • Buyer vs Seller
  • Structuring Risks
  • The Accountant's Advisory Role
  • From Tax Compliance to Deal Advice
Category: TaxationType: CPD CourseCPD category: Taxation

Description

The purchase price is only one part of the cost of acquiring a business. How the transaction is structured can determine what the buyer actually acquires, how different elements of the transaction are treated for tax purposes, which taxes may arise and whether the anticipated commercial value of the transaction is ultimately achieved. This session examines asset and share transactions from a practical tax perspective, using transaction outcomes to demonstrate where apparently reasonable deals can produce unexpected consequences. Delegates will consider the implications of CGT, VAT and income tax, common structuring mistakes and the tax issues that should be identified before clients commit themselves to a transaction. Importantly, the session positions the CIBA practitioner at the decision-making stage of the deal, rather than only becoming involved once the transaction has been concluded and the tax consequences need to be processed. This is an opportunity for members to move beyond retrospective compliance. A practitioner who understands the tax implications of the available structures can help a client ask better questions, compare alternatives, understand the financial consequences and identify when legal, valuation or specialist tax input should be obtained. That strengthens the accountant's role as a trusted business adviser while ensuring that the practitioner remains within the boundaries of their professional competence and mandate.

You will earn a certificate

On successful completion you will receive a certificate for 2 CPD units in Taxation.

Requirements

  • Laptop, desktop, or mobile device with internet access
  • Microsoft Edge, Google Chrome, Safari, or Firefox browser