Stand Out Online: Creating and Maintaining a LinkedIn Profile That Works for You – 1 December 2025

LinkedIn isn’t just for job seekers — it’s your digital business card, your credibility builder, and your 24/7 marketing assistant. This session shows you how to create a strong, professional profile and keep it active so clients, employers, and peers see you at your best.

Date:

1 December, 2025

Time:

14:00

Hours:

1 hour

CPD Units:

Category:

Practice Management

Group:

Channel 2: Growth

Format:

Live Event

R230,00 VAT incl.

Product Information

In today’s professional world, your online presence matters as much as your qualifications. A strong LinkedIn profile opens doors — to clients, collaborations, and career growth. This two-hour session helps accountants, bookkeepers, and finance professionals create and manage LinkedIn profiles that work as personal branding tools. You’ll learn how to write a clear, engaging summary, showcase your expertise, and post in ways that attract meaningful attention. We’ll cover practical steps for building connections, engaging professionally, and staying visible without spending hours online. By the end of this session, you’ll walk away with a profile you’re proud to share — and the confidence to use LinkedIn as a career and business growth tool.

Presenter/s

What will set you apart

What Will Set You Apart (What Delegates Will Learn)

Create a polished LinkedIn profile that builds trust and credibility
Optimise your headline, summary, and experience for visibility
Understand what kind of posts and engagement attract the right audience
Use LinkedIn strategically for networking, referrals, and client growth
Maintain your online presence with consistency and professionalism
Avoid common mistakes that make profiles look generic or inactive

Event breakdown

Part 1 – Understanding LinkedIn’s Power

Why LinkedIn matters for accountants and business professionals
How LinkedIn helps with visibility, trust, and professional growth
Examples of strong accounting and finance profiles

Part 2 – Building Your Profile

Step-by-step: photo, headline, and “About” section that gets noticed
Writing experience and achievements that highlight your value
Adding skills, recommendations, and certifications that boost credibility

Part 3 – Using LinkedIn Effectively

What to post and how often — content ideas that attract engagement
Commenting, connecting, and networking professionally
Handling connection requests, messages, and privacy settings

Part 4 – Maintaining and Growing Your Presence

Simple weekly and monthly LinkedIn routines
Analytics: tracking profile views, post reach, and engagement
Mistakes to avoid — oversharing, spammy messages, or inconsistent tone

Part 5 – Practical Wrap-Up

Live walkthrough and example profile reviews
Personal action plan: updating your profile in 7 steps
Q&A and final tips for staying visible, credible, and authentic online

Certificate

The following event is awarded 2 CPD units in Practice Management.