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Why Creative Practices Struggle to Make Money — and How to Fix Pricing, Contracts, and Clients

Many creative practices are busy but not profitable. This session helps creatives and the accountants who advise them understand why pricing, weak contracts, and poor client control destroy profit — and how to fix it.

Date:

24 March, 2026

Time:

14:00

Hours:

1 hour

CPD Units:

2

Category:

Practice Management

Group:

Channel 2: Growth

Format:

Live Event

R230,00 VAT incl.

Product Information

Creative businesses often do great work — but still struggle to make money. The problem is rarely talent. It is usually weak pricing, unclear contracts, and clients who push boundaries.

This session focuses on the real business problems inside creative practices. It explains why underpricing becomes normal, how poor contracts lead to unpaid work, and how the wrong clients drain time and energy.

The session is practical and honest. It shows how to set prices that reflect value, use simple contracts to protect income, and manage clients without damaging relationships. Delegates will learn how to move from “just getting work” to running a creative practice that is controlled, profitable, and sustainable.

Presenter/s

Leana van der Merwe
Leana: Leana van der Merwe, with 18+ years in accounting and corporate governance, Leana leads technical support at CIBA and is a recognized thought leader in regulatory compliance.

What will set you apart

What Will Set You Apart (What Delegates Will Learn)

Delegates will learn how to price work properly, use contracts to protect income, and manage clients without constant scope creep or payment problems. This allows them to build a practice that makes money, not just work.

Event breakdown

  • Why creative practices stay busy but broke
  • Pricing mistakes that destroy profit
  • How weak contracts lead to unpaid work
  • Managing scope creep and client pressure
  • Choosing the right clients
  • Setting boundaries without losing work
  • Practical steps to build a profitable creative practice

Certificate

The following event is awarded 2 CPD unit in Practice Management.