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The Creative Entrepreneur Mindset: Planning, Budgeting & Growth

Creative entrepreneurs don’t fail because they lack ideas — they fail because they don’t plan their money. This session shows how to shift creatives from survival mode to structured growth.

Date:

13 May, 2026

Time:

14:00

Hours:

1 hour

CPD Units:

2

Category:

Management Accounting

Group:

Channel 2: Growth

Format:

Live Event

R230,00 VAT incl.

Product Information

Creative entrepreneurs often have strong vision and talent but struggle with structure and financial discipline. This session focuses on the mindset shifts needed for effective planning, budgeting, and growth in creative businesses. Delegates will learn how creatives approach money, why traditional budgeting often fails for them, and how to introduce financial structure without killing creativity. The session explains how planning and budgeting support better decisions, healthier cash flow, and long-term growth. Designed for CIBA members who advise creative clients or work within creative businesses, this session provides practical tools to help creatives move from reactive decision-making to intentional growth. By the end of the session, delegates will be able to support creative entrepreneurs with financial planning that actually works.

Presenter/s

Leana van der Merwe
Leana: Leana van der Merwe, with 18+ years in accounting and corporate governance, Leana leads technical support at CIBA and is a recognized thought leader in regulatory compliance.

What will set you apart

By attending this event, delegates will learn:

  • How creative entrepreneurs think about money and growth
  • Why creatives avoid budgets — and how to change that
  • How to build simple, realistic budgets for creative businesses
  • How planning supports better pricing and decisions
  • How cash flow limits growth in creative practices
  • How to guide creatives toward sustainable growth
  • How mindset affects financial discipline and results

Event breakdown

  • Understanding the creative entrepreneur mindset
  • Why creatives struggle with planning and budgets
  • Simple budgeting approaches for creative businesses
  • Linking budgets to pricing and cash flow
  • Planning for irregular income
  • Short-term versus long-term thinking
  • Growth decisions and financial readiness
  • Guiding creatives through financial discipline
  • Supporting sustainable creative business growth

Certificate

The following event is awarded 2 CPD units in Management Accounting.