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From Interest to Income: Turning Conversations into Clients Without Selling Your Soul. Converting Interest into Clients
Many professionals attract interest but fail to convert it. This session explains how interest turns into clients through clarity, confidence, and trust.
Date:
29 July, 2026
Time:
14:00
Hours:
1 hour
CPD Units:
2
Category:
Practice Management
Group:
Channel 2: Growth
Format:
Live Event
R230,00 VAT incl.
Product Information
Professionals often struggle to turn enquiries into real work. Interest is shown, meetings happen, and then nothing follows. This session focuses on why conversion fails and how to approach it professionally. The emphasis is not on selling techniques but on clarity, structure, and confidence. Clients choose professionals they trust and understand. Poor communication, vague pricing, and lack of direction quietly kill opportunities. This session strengthens the ability to guide conversations toward clear outcomes without pressure or discomfort. Converting interest into clients is a professional skill that directly affects income and sustainability.
Presenter/s
Leana van der Merwe
Leana: Leana van der Merwe, with 18+ years in accounting and corporate governance, Leana leads technical support at CIBA and is a recognized thought leader in regulatory compliance.
What will set you apart
Why interest does not automatically become work
Where conversations usually stall
How value should be communicated
Why confidence matters more than persuasion
Common mistakes that lose potential clients
How trust is built early
How to convert without being pushy
Event breakdown
Understanding client interest
Common conversion breakdowns
Communicating value clearly
Handling uncertainty
Pricing conversations
Building trust early
Closing professionally
Protecting professional confidence
Certificate
The following event is awarded 2 CPD units in Practice Management.