Introduction

Good work alone doesn’t grow a practice — the right positioning does. This session shows how to attract the right clients, stand out from competitors, and grow your practice with intention.

Category: Practice Management

Channel 2: Growth

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Information

Available from: 19 February 2026, 14:00

Format: Webinar

CPD Units: 2

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What will set you apart

By attending this webinar you will gain the following competencies

• Why most practices struggle to attract the right clients
• How to position your practice clearly in a crowded market
• What makes clients choose one practice over another
• How to move from “just compliance” to trusted advisor
• How to attract better clients, not just more clients
• How clear positioning supports higher fees and growth
• Common marketing mistakes made by professional practices

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Certificate

The following event is awarded 2 CPD units in Practice Management.

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Presenter

Leana van der Merwe

With 18+ years in accounting and corporate governance, Leana leads technical support at CIBA and is a recognized thought leader in regulatory compliance.

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Get Access to Related Accounting Weekly Articles

Accounting Weekly

Please note reading Accounting Weekly articles count towards non-verifiable CPD.

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