Ever tried explaining cash flow to someone who only hears “blah blah balance sheet”? This session shows you how to make financial information click with anyone — clients, colleagues, or board members — so they get it, remember it, and act on it.
Category: Financial Reporting
Channel 2: Growth
Available from: 7 November 2025, 14:00
Format: Webinar
CPD Units: 2
By attending this webinar you will gain the following competencies
The following event is awarded 2 CPD units in Financial Reporting.
Leana van der Merwe
With 18+ years in accounting and corporate governance, Leana leads technical support at CIBA and is a recognized thought leader in regulatory compliance.
Please note reading Accounting Weekly articles count towards non-verifiable CPD.
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+27 (0) 12 643 1800/2/4 ciba@myciba.org www.myciba.org
Gauteng: Spaces, Byls Bridge Office Park, Building 14 Block B, Cnr of Olievenhoutbosch Road and Jean Avenue, Centurion, 0157
Cape Town: Cape Town Spaces Office, Century City, No1 Bridgeway Road, Bridgeways Precinct, Cape Town, 7441
Namibia: Regus Office Windhoek, Maerua Mall 3rd Floor, Windhoek, Namibia, 10005
Paris: I13 Rue Paul Valéry, 75116 Paris, France (ICFOA)
Translate numbers into plain english, instead of using jargon and use simple english interacting with clients.
Tell stories, by framing financial data within my narratives to make it more relatable and memorable at all times.
Make use of visuals, by mastering theuse of visual communication to present data in a more accessible way.
Speak their language, by so doing frame numbers using operational language and concepts that my audience is already familiar with.
Making it emotional, by connecting the numbers to human impact and make them more emotional to enhance engagement and motivation.
Make provisions of context with comparing figures, by giving numbers perspective by comparing them to other data points, such as past performance.
Making numbers tangible, translate abstract numbers into concrete, tangible terms so that everyone can understand them and even if their not numbers oriented.
Make use of Interactive methods, by incorporating questions and answers sessions, workshops and hands on activities to allow for engagement and practice interpreting the data to make clients understand what i am presenting to them.