Introduction

LinkedIn isn’t just for job seekers — it’s your digital business card, your credibility builder, and your 24/7 marketing assistant. This session shows you how to create a strong, professional profile and keep it active so clients, employers, and peers see you at your best.

Category: Practice Management

Channel 2: Growth

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Information

Available from: 1 December 2025, 14:00

Format: Webinar

CPD Units: 2

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What will set you apart

By attending this webinar you will gain the following competencies

• Create a polished LinkedIn profile that builds trust and credibility
• Optimise your headline, summary, and experience for visibility
• Understand what kind of posts and engagement attract the right audience
• Use LinkedIn strategically for networking, referrals, and client growth
• Maintain your online presence with consistency and professionalism
• Avoid common mistakes that make profiles look generic or inactive

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Certificate

The following event is awarded 2 CPD units in Practice Management.

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Presenter

Leana van der Merwe

With 18+ years in accounting and corporate governance, Leana leads technical support at CIBA and is a recognized thought leader in regulatory compliance.

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Get Access to Related Accounting Weekly Articles

Accounting Weekly

Please note reading Accounting Weekly articles count towards non-verifiable CPD.

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Support

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