Introduction

SARS has made it clear: influencers are now on their radar. From free gifts to brand deals, every bit of value counts as income. This session cuts through the noise and shows accountants how to help clients (and themselves) stay compliant, avoid penalties, and even monetise advisory in this new space.

Category: Taxation

Channel 2: Growth

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Information

Available from: 23 October 2025, 14:00

Format: Webinar

CPD Units: 2

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What will set you apart

By attending this webinar you will gain the following competencies

• How SARS is taxing influencers right now, including freebies, sponsored trips, and barter deals
• The key thresholds for income tax, provisional tax, and VAT—and how they apply to influencers
• How to value non-cash benefits like clothing, events, and travel
• What records SARS expects
• How accountants can turn influencer tax advisory into a profitable niche service
• Risk areas: what SARS is targeting in audits, and how to protect clients

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Certificate

The following event is awarded 2 CPD units in Taxation.

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Presenter

Ettiene Retief

Ettiene Retief is a distinguished tax specialist, Ettiene contributes to policy and governance, leading national tax initiatives and advising internationally.

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