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Attracting and Positioning Your Practice for Growth

Good work alone doesn’t grow a practice — the right positioning does. This session shows how to attract the right clients, stand out from competitors, and grow your practice with intention.

Date:

19 February, 2026

Time:

14:00

Hours:

1 hour

CPD Units:

2

Category:

Practice Management

Group:

Channel 2: Growth

Format:

Live Event

R230,00 VAT incl.

Product Information

Many practices offer excellent services but still struggle to grow because clients don’t clearly understand their value. This session focuses on how to position your practice so the right clients find you, trust you, and are willing to pay for your expertise. Delegates will learn how to clarify what they offer, who they serve best, and how to communicate that value consistently. The session avoids marketing jargon and focuses on practical positioning and growth strategies that work for professional practices. Designed for practice owners and senior professionals, this session helps shift the mindset from chasing work to attracting opportunity. By the end of the session, delegates will understand how strong positioning supports sustainable growth and long-term success.

Presenter/s

Leana van der Merwe
Leana: Leana van der Merwe, with 18+ years in accounting and corporate governance, Leana leads technical support at CIBA and is a recognized thought leader in regulatory compliance.

What will set you apart

By attending this event, delegates will learn:

  • Why most practices struggle to attract the right clients
  • How to position your practice clearly in a crowded market
  • What makes clients choose one practice over another
  • How to move from “just compliance” to trusted advisor
  • How to attract better clients, not just more clients
  • How clear positioning supports higher fees and growth
  • Common marketing mistakes made by professional practices

Event breakdown

  • Why positioning matters for professional practices
  • Understanding your ideal client
  • Clarifying your service offering
  • Standing out in a competitive market
  • Moving beyond compliance services
  • Building trust and credibility
  • Pricing confidence and perceived value
  • Common growth and marketing mistakes
  • Creating a clear growth direction

Certificate

The following event is awarded 2 CPD units in Practice Management.