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Understanding Machine Learning: What It Really Does and Why It Matters

Date:

27 October, 2026

Time:

14:00

Hours:

1 hour

CPD Units:

2

Category:

Group:

Channel 2: Growth

Format:

Live Event

Machine learning already influences decisions, systems, and outcomes. This session explains what it actually is, how it works, and why professionals need to understand it. 

How to get this session: CIBA members access it through their channel, log in and find it under My CPD. Not a member yet? Buy this single session, or join CIBA to unlock your full channel

R230,00 VAT incl.

Event Information

Machine learning is often spoken about as something complex and technical, yet it already shapes everyday business decisions. This session breaks machine learning down into clear, simple concepts without technical overload. The focus is on how machine learning systems learn, what they rely on, and where their limitations lie. Understanding this helps professionals ask better questions and make better decisions when machine learning tools are used in business, finance, and operations. This session does not aim to turn attendees into data scientists. It aims to build practical understanding, reduce blind trust in automated outputs, and strengthen professional judgement in an environment where machine learning is increasingly embedded in systems. 

Presenter/s

Prof Hanlie Smuts

Associate Professor in Informatics at the University of Pretoria Specialises in digital transformation, knowledge management, and business innovation with industry and academic expertise.

What will set you apart

  • What machine learning really means in simple terms 
  • How machine learning differs from traditional software 
  • Where machine learning is already used in business 
  • How data quality affects outcomes 
  • Why machine learning can go wrong 
  • What professionals must understand before trusting outputs 

Event breakdown

  • What machine learning is and is not 
  • How machines learn from data 
  • Types of machine learning 
  • Where machine learning is used today 
  • Role of data quality 
  • Bias and limitations 
  • Risks of blind reliance 
  • Professional responsibility 

Certificate

The following event is awarded 2 CPD units in Other.