From Interest to Income: Turning Conversations into Clients Without Selling Your Soul. Converting Interest into Clients 

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Introduction

Many professionals attract interest but fail to convert it. This session explains how interest turns into clients through clarity, confidence, and trust.

Category: Practice Management

Channel 2: Growth


Information

Available from: 29 July 2026, 14:00

Format: Webinar

CPD Units: 2


What will set you apart

By attending this webinar you will gain the following competencies

  • Why interest does not automatically become work 
  • Where conversations usually stall 
  • How value should be communicated 
  • Why confidence matters more than persuasion 
  • Common mistakes that lose potential clients 
  • How trust is built early 
  • How to convert without being pushy 

Certificate

The following event is awarded 2 CPD units in Practice Management.


Presenter

Leana van der Merwe

With 18+ years in accounting and corporate governance, Leana leads technical support at CIBA and is a recognized thought leader in regulatory compliance.


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Course Content

Zoom Registration
Welcome
Slides
Webinar